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Rockwell Automation Fair® Event

All Day Event


The Automation Fair® event is the premier industrial automation exposition offering unmeasurable knowledge and skill-building opportunities. This year marks the 30th anniversary of the Automation Fair® event. We are excited to send a team of CBT Specialists to Houston, Texas, and we can’t wait to reconnect with you!

New this year, Rockwell Automation will be providing a HYBRID experience for this premier event. You can join us in-person at the George R. Brown Convention Center, or online, on November 10-11, 2021.

If you are looking to solve your business needs of today and tomorrow, you won’t want to miss this event, built in with inspiring content brought to you by Rockwell Automation and it’s PartnerNetworkTM.


Hands On Labs

The hands-on labs at The Automation Fair® event allow you to experience latest technologies. These labs will be conducted by commercial engineering and product specialists from Rockwell Automation. LIVE sessions will take place multiple times per day, at Automaton Fair® and are only available live during the event in Houston.

Product & Technology Sessions

The product and technology sessions will focus on a total business solution that help you deliver results. With all new content on the latest technologies, systems, solutions, and services, you will learn ways to meet the challenging manufacturing of today, tomorrow, and the future.

Industry Forums

Panel discussions will be led by industry leaders and focus on how their companies are transforming and innovating.

  • Automotive
  • Chemical
  • De-carbonizes & Emerging
  • Energies
  • Food & Beverage
  • Life Sciences
  • OEM
  • Power & Energy
  • Water Wastewater


Tuesday, November 9th

Join your peers at this interactive event to gain greater insight into the latest process automation technologies. PSUG is held in conjunction with the Automation Fair® event.

The Process Solutions User Group (PSUG) event will showcase how Rockwell Automation is leveraging input from its users to help drive their latest releases of the PlantPAxR DSC, Batch, and supporting process solutions. This is a separate registration and fee from the Automation Fair®, that can be completed at under the News and Events section.

Click Here To Learn More!

For free online sessions, articles from past Automation Fair® events, and a full list of FAQs, click on the link below. We hope to see you at this year’s event!